The Alterian Platform

The Integrated Marketing Services Platform is the core premise of the Company's software.

The Integrated Marketing Services Platform provides the marketer with an integrated set of applications built on top of a single data infrastructure and accessed through a single user interface or marketing portal.

It allows the marketer to analyse customer and prospect data and create, execute and measure campaigns across multiple integrated communications channels.

Marketing data infrastructure

The underlying foundation for the Platform is a "fit-for-purpose" marketing data infrastructure, which makes all of the data, content and real time feedback available to marketers for analysis and marketing execution activities.

By eliminating data silos and sharing knowledge across functions, marketers benefit from a holistic, high performance view of the information required to execute analytically-led marketing. This functionality is provided through the Alterian Engine software product.

Wrapped around the marketing data infrastructure are various functions meeting the needs of different marketing users. These functions include: visualisation and analysis, planning and design, digital marketing, reporting and accountability and operational marketing and are covered in more detail below.

Visualization and Analysis

The volume and complexity of modern marketing requires innovative methods for understanding data and utilizing this knowledge to drive communications. Using the Platform places advanced yet intuitive visualization and analysis tools directly into the hands of marketers for use throughout the marketing process.

Planning and Design

The ability to take action on analysis is paramount for marketers. The planning and design applications enable marketers to transform the results of analytical activities into tangible customer contact strategies.

Digital Marketing

As contact options proliferate, marketing technology must accommodate the ability to deploy messages across various media, track results in real time and provide a platform for managing consistent content across channels.

Reporting and Accountability

Marketing is an iterative process and tracking and sharing the results of activities is as important as executing the campaigns themselves. The Platform's reporting and accountability applications allow marketers to deliver relevant reports across a variety of formats and media to everyone in the organization who requires insight into the marketing department's work.

Operational Marketing

The pressure to provide return on investment is driving marketing departments to mature beyond tactical point solutions and tie the entire marketing process together with improved product development processes, faster brief development and integration of planning, insight, creative development, production and measurement with campaign management.

Marketing Data Infrastructure

The underlying foundation for the Integrated Marketing Services Platform is a 'fit for purpose' marketing data infrastructure, which makes all of the data, content and real time feedback available to marketers for analysis and marketing execution activities. By eliminating data silos and sharing knowledge across functions, marketers benefit from a holistic, high performance view of the information required to execute analytically-led marketing.

List and Data Sales

List Direct simplifies the process of list and data sales, and is built on the Company's acclaimed database technology.  It lleverages the Integrated Marketing Services Platform's analytically-led approach to enterprise marketing and provides a stable, scalable and easy-to-use solution. If you are developing your firm's list services solution, or are exploring the need to upgrade an established production system, List Direct is the most cost-effective, quick to deploy and easy to administrate solution available.