Alterian Product Overview

Alterian software offers marketing departments a powerful suite of solutions.

Alterian has developed a comprehensive platform - the Alterian Integrated Marketing Services Platform - to help marketers do their jobs better and more effectively.

The pressure to provide return on investment is driving marketing departments to mature beyond tactical point solutions. To date however, most marketing technology is not built on a shared architecture. Most of the leading solutions are simply individual marketing applications that are packaged and sold as a 'suite'. These offerings fail to deliver the improvements sought by the marketer, who needs a holistic view on the data typically held in dispersed systems.

The Platform solves this problem by giving the marketer an integrated set of applications built on top of a single data architecture and accessed through a single user interface or marketing portal. Every application of the Integrated Platform shares data, business rules and assets across applications. No data silos are created. Marketers can plan, create, execute, and report through one user interface, across all channels, across all departments in the organization, around the globe.

Alterian software provides answers to marketers' questions by analysing all of the information associated with each individual customer or prospect in the entire database in a matter of seconds. The detail of this granular information and the speed at which it is analysed encourages a thorough exploration of customer behavior, which in turn enables truly targeted activities delivered through Alterian's integrated campaign planning and execution modules. This approach supports a unique 'train of thought' analysis capability which complements a marketer's typical working practice.