LendingTree Selects Morello

LendingTree Selects Mediasurface Morello as Content Management System Solution

Mediasurface, Europe's leading content management solution provider, announced today that LendingTree, LLC has selected Morello, its enterprise-strength web content management solution, to centralize LendingTree's web assets.  It is anticipated that the Morello solution will increase scalability of web development projects, reduce total cost of web property ownership, improve speed to market of web technology projects, and help LendingTree gain a competitive advantage by improving the overall efficiency of content reuse. 

LendingTree, LLC (www.lendingtree.com) is the leading online lending exchange in the USA, providing a marketplace that connects consumers with multiple financial products including mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans, credit cards and high-yield savings accounts.  Since inception, LendingTree has facilitated more than 23 million loan requests and $185 billion in closed loan transactions.

When seeking a content management system solution, LendingTree desired a faster, more efficient and centralized model that could provide a scalable architecture for their web related development projects.  Other criteria included the ability to support multiple languages throughout the toolset (e.g., authoring user interfaces); support for ASP.Net development; comprehensive lower-level APIs; integration with legacy systems; global workflow management; and distributed content management.  

Brad Alford, lead architect for LendingTree states,

"The Morello solution from Mediasurface allows us to execute business objectives in real time without being hindered by technology platforms, people or processes. Their easy-to-use interface puts power into the hands of each LendingTree business owner and allows them to serve as change agents when delivering benefits to our customers.  A great example of this is a Fed rate change. It's important for multiple areas of our business to react quickly when the Fed determines a change to their federal funds rate.  With Morello, each disparate unit and owner will be able to respond immediately and therefore, provide real benefit to information-seeking borrowers who visit the LendingTree.com web site."

LendingTree conducted a thorough "build vs. buy" analysis comparing numerous content management vendors in all market tiers.  Mediasurface ultimately edged out a short-list of competitors by meeting all of LendingTree stated requirements and by demonstrating an ability to deliver superior responsiveness and customer service during the prototype phase.  Additionally, Mediasurface was able to demonstrate successful adoption of Morello by other enterprise customers with similar business objectives. It is anticipated that Morello will help LendingTree increase its operational efficiency by empowering its business, creative, and technology users through its extensive support system for varied content types, delivering an intuitive user interface, strong workflow capabilities, and offering a clear emphasis on web publishing.  The Morello solution will differentiate LendingTree and its online businesses by enabling the company to deliver specialized features via Rich Internet Applications (RIA).

Lawrence Flynn, CEO of Mediasurface said,

"With Morello we're constantly innovating and pushing the boundaries of what a content management system should deliver.  We're delighted to be chosen as the web content management provider for LendingTree and we're confident in our strategy to build intuitive web management solutions that support technical infrastructure requirements, whilst enabling business users to build, manage, and control their content with rich internet solutions.  The fit is excellent."