\'Oscar\' Nomination for Immediacy!

Immediacy based OUT-LAW.COM nominated for 'Oscars of the internet'

Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) announces that Pinsent Masons’ OUT-LAW.COM has become the first website from a non-US law firm ever to be nominated at the Webby Awards, an international award hailed as the 'Oscars of the internet' by The New York Times.

The Webby Awards is the leading international award honouring excellence on the internet. OUT-LAW.COM is the only non-US website to make the shortlist in the law category. It is the first time in 12 years of the Webby Awards that a law firm or legal information website based outside the US has been shortlisted.

Presented by the International Academy of Digital Arts and Sciences, the winners from almost 10,000 entries are chosen by a 550-person judging academy whose members include internet co-inventor Vinton Cerf, Simpsons' creator Matt Groening and movie mogul Harvey Weinstein.

David-Michel Davies, executive director of the Webby Awards, said:

"The Webby Awards honours the outstanding websites that are setting the standards for the internet. OUT-LAW.COM's Webby Award nomination is a testament to the skill, ingenuity, and vision of its creators.”

Redesigned in 2004, OUT-LAW.COM is one of the most popular law firm websites in the world. Pinsent Masons chose Immediacy to replace its proprietary CMS system following a rigorous evaluation of 127 different CMS providers. Immediacy was selected based on its ease of use, accessibility compliance checker, customisation features to support workflow efficiency and search engine optimisation capabilities.  Today, the website offers more than 8,000 pages of free legal information and is used by more than 150,000 people each month.

Struan Robertson, editor of OUT-LAW.COM and a technology lawyer at Pinsent Masons, said:

"We're thrilled to make the shortlist. It's a great accolade for Pinsent Masons and it's even more rewarding to learn that we're the only law site from outside the US ever to get a nomination."


Andy Peart, Chief Marketing Officer for Mediasurface, commented:

“We’re delighted that Pinsent Masons’ OUT-LAW.COM has been nominated at the Webby Awards and that the efforts that have been invested in this site have been recognised in this way. We’re even more delighted that this has been achieved by using Immediacy CMS”.

As a Webby Award nominee, OUT-LAW.COM is also eligible to win a People's Voice Award for which they compete with the other four nominees. If you like OUT-LAW, please take a couple of minutes to vote for OUT-LAW.COM. You will be asked to register first.

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About the Webby Awards
The Webby Awards is the Internet's most respected symbol of success. The 11th Annual Webby Awards received over 8,000 entries from all 50 states and over 60 countries worldwide.  Webby Awards accept four types of entries and are awarded in over 100 categories.
Winners are selected for recognition based on excellence in the following criteria:

• Websites & mobile: content, structure and navigation, visual design, functionality, interactivity and overall experience 
• Interactive advertising: creativity, integration, overall experience 
•  Film & video: concept & writing, quality of craft, integration, overall experience

www.webbyawards.com

About Pinsent Masons
Pinsent Masons is an international law firm with over 280 partners and more than 1000 lawyers who provide a full range of corporate and commercial services. The firm ranks amongst the top 100 global law firms.

With head-quarters in the City of London, Pinsent Masons' operation spans the UK, Continental Europe, the Middle-East and Asia Pacific. In the UK, the firm also has offices in Birmingham, Leeds, Manchester, Edinburgh, Glasgow and Bristol. Internationally, Pinsent Masons is based in Shanghai, Beijing, Hong Kong, and Dubai. Through the Pinsent Masons Luther Group (PMLG), the firm is allied to independent law firms in Germany, France, Austria, Hungary, Turkey and the Baltic States.

Pinsent Masons LLP is a limited liability partnership registered in England & Wales (registered number: OC333653) and regulated by the Solicitors Regulation Authority. The word ‘partner’, used in relation to the LLP, refers to a member of the LLP or an employee or consultant of the LLP or any affiliated firm who has equivalent standing and qualifications. A list of the members of the LLP, and of those non-members who are designated as partners, is displayed at the LLP’s registered office: CityPoint, One Ropemaker Street, London EC2Y 9AH, United Kingdom.