Skoda Launches New Site

Škoda Website Creates Happy Drivers With Immediacy

Immediacy, one of the leading UK content management solution providers (part of the Mediasurface group (UK, AIM: MSR)) has announced the launch of newly designed website for Škoda. Fun and simple to navigate, www.skoda.co.uk incorporates unique and innovative features such as flipcharts and flash applications to give viewers even more information. The new website was built for ease of use and simplicity on Immediacy Web Content Management suite (WCMs) 6.0 and designed by digital communications agency, Reading Room. 

At the heart of Škoda's marketing plans, the new website is designed to encourage users to "experience the happiness of Škoda on-line", embodying the new branding of 'the manufacturer of happy drivers'. Wanting to keep the website clean, fun and simple to use, Škoda needed a solution that would be easy to manage but also have the scalability to run an additional 130 network of UK retailers' microsites.

Škoda chose Immediacy Web Content Management suite (WCMs) 6.0.  Selected for its plug and play technology and ease of use, Immediacy WCMs 6.0 enables non-technical staff including Škoda's retailer car sales staff to edit and maintain content on their own web pages. Employing Immediacy WCMs 6.0 to integrate depth of functionality into the new website means visitors can benefit from newly designed flash and XML technology to help them book test drives, order brochures and use the online new car configurator.
 
The use of fun tools, such as a car conveyor belt on the home page, moves the new Škoda website away from the archetypal, masculine sleekness of other automotive brands. Instead, www.skoda.co.uk aims to attract a younger audience through the creation of a 'happy' user experience which is reflected by the use of Immediacy Web Content Management suite (WCMs) 6.0 to deliver a site with a simple underlying structure that serves up to date, accurate information and follows straight-forward navigation terms.

Sarah Chapman, Direct Marketing Manager for Škoda, said:

"We are absolutely delighted with our new website. Immediacy WCMs 6.0 was the right choice to run our website and UK retailer microsites and has done a fabulous job."

Andy Peart, Chief Marketing Officer for Mediasurface commented,

"Škoda has an amazing new, fun website that fully reflects their new branding. The project has been perfectly executed by Reading Room and is a success for everyone involved."

Ends

About Škoda
Škoda Auto is part of VW Group, the largest car manufacturer in Europe.

The Volkswagen (VW) Group is also a global giant of the auto industry. VW annually provides customers with an average of more than 5 million cars - giving it a 12% share of the world car market. VW Group has two separate groups of brands - Audi and Volkswagen. The Volkswagen Group comprise the brands Volkswagen, Škoda, Bentley and Bugatti.